The brand integration seems jarring and doesn’t go well with the French culture showcased in the Netflix show, say expert

On December 23, 2022, Netflix launched the third season of its popular comedy-drama series, ‘Emily In Paris’.

The said episode comes across as the brand trying to promote how chic the restaurant chain is in France and its new product – McBaguette.

The show has a strong brand integration with McDonald’s weaved with the storyline. Netizens have, however, called it out as a “big McDonald's advertisement”.

Interestingly, McDonald’s France launched the product in 2012 for a limited time. However, it kept on visiting the menu.

In the show, the brand is seen showcasing itself as a legacy brand trying to adapt to the culture of France by making a product that will be liked by French consumers.