Pinkman, Cranston and Raymond Cruz will reunite for the masses in a 60-second Super Bowl ad for PopCorners

Super Bowl ad buys – and this year, $7 million is the going rate for 30 seconds

Going big for a superstar with pop culture currency or leaning hard into nostalgia

The passion for the show has never waned," says Cruz

"I see new generations just discovering it,

We had the best time doing it and I think people will see the fun of it right away."