The last Blockbuster store in the US is planning to run an ad during the Super Bowl.

a bunch of late fees didn’t suddenly appear in its bank account

The store, located in Bend, Oregon, won’t be buying a seven-milliion-dollar TV spot.

It will also play it on a VHS tape at the store, then will make the tape available for rent at $2 per day.

The store is no doubt counting on media (like this site) to pick up on the plans, thus saving several million dollars

The store has been teasing the spot on Instagram in the lead-up to the Big Game.

Is the world coming to an end or is Blockbuster releasing its first commercial in a really, really long time? Yes. See you on 2/12,” the post reads