Olivier Rousteing should have been doing one of two things late last July; either finalizing Balmain’s spring 2023 collection,

or heading off on vacation. Instead he found himself listening to Beyoncé’s freshly-released Renaissance on rotation

As he tells it down a call from Paris: “I was sketching and sketching as I listened

and sometimes you can’t control the emotion of your sketch. And I started to imagine the sketches inside her album

how they would relate to the songs and the lyrics—it wasn’t something I was supposed to be doing but I was just inspired by the music to do it

And that’s how this started.”

Once he did get to that vacation, Rousteing kept sketching his Renaissance-rabbit hole pieces, refining and shaping

Then when he returned to Paris at the end of August he made a decision. “I contacted Marni [Senofonte, Beyoncé’s stylist ] and B.