Olivier Rousteing should have been doing one of two things late last July; either finalizing Balmain’s spring 2023 collection,
or heading off on vacation. Instead he found himself listening to Beyoncé’s freshly-released Renaissance on rotation
As he tells it down a call from Paris: “I was sketching and sketching as I listened
and sometimes you can’t control the emotion of your sketch. And I started to imagine the sketches inside her album
how they would relate to the songs and the lyrics—it wasn’t something I was supposed to be doing but I was just inspired by the music to do it
Once he did get to that vacation, Rousteing kept sketching his Renaissance-rabbit hole pieces, refining and shaping
Then when he returned to Paris at the end of August he made a decision. “I contacted Marni [Senofonte, Beyoncé’s stylist ] and B.