Panasonic to build battery factory for electric cars in the US for 4 billion dollars
Japanese electronics giant Panasonic announced Thursday that it will spend $4 billion to build a new battery factory in the United States for electric vehicles.
Japanese electronics giant Panasonic said Thursday it will spend $4 billion to build a new battery factory in the United States for electric vehicles.
A lithium-ion battery factory in Kansas could create up to 4,000 new jobs, Panasonic said, as the Tesla supplier looks to expand its presence.
“With the increasing electrification of the automotive market, expanding battery production in the US is essential to meet demand,” said Kazuo Tadanobu, president and CEO.
Panasonic’s second EV battery operation
The plant will be Panasonic’s second EV battery operation in the United States, joining its Nevada plant.
The announcement comes as Tesla looks to ramp up production after unveiling two new factories in Germany and the US state of Texas earlier this year.
It’s decision was hailed by Kansas Governor Laura Kelly as “transformative” for the local economy.
The new factory is expected to be located in De Soto, Kansas. Although the move is subject to approval by Panasonic’s board of directors.
The decision was also welcomed by U.S. Ambassador to Japan Rahm Emanuel, who said the decision to become. “One of the largest battery plants for the next generation of electric vehicles”. In Kansas is a “vote of confidence” in the U.S. economy and its workers.
Products and services worldwide
Its Corporation markets virtually all of its products and services worldwide under the Panasonic brand. Phasing out the Sanyo brand in the first quarter of 2012.
In 1927, Matsushita adopted the “National” brand for a new lamp product. In 1955, the company began branding audio speakers. And lamps for markets outside of Japan as “PanaSonic”, the first time it used the brand. The company began using the “Technics”[e] brand in 1965 for audio equipment. The use of multiple brands lasted several decades. While “National” was the leading brand on most Matsushita products. The worldwide success of the Panasonic name.
In May 2003, the company announced that. It would become its global brand and launched the global slogan “Panasonic ideas for life. The company began unifying its brands under “Panasonic”. And by March 2004 had replaced “National” for products and outdoor billboards except for those in Japan. In January 2008, the company announced that it would phase out the “National” brand in Japan and replace. It with the global brand by March 2010. In September 2013, the company announced a revision of the decade-old slogan. To better illustrate the company’s vision: “A Better Life, A Better World.”
