Metaverse: Disney has appointed an official to lead a major metaverse entertainment strategy. Mike White, who has worked for the company for more than 10 years. Will oversee a team that includes senior executives.
In a call to staff, seen by the BBC. Chief executive Bob Chapek said the metaverse was “the next frontier for storytelling” to be considered in Disney .
Technology giants, including Facebook owner Meta and Microsoft, are pouring billions of dollars into the problem.
Mr. Chapek described the metaverse
In the memorandum, Mr. Chapek described the metaverse as “an ideal place to pursue. Our pillars of strategic success in storytelling, innovation, and audience engagement”.
“Teams from all over the company are looking at this new fabric. And I was amazed at what I saw,” he said.
Mr. White will be Disney vice president of Next Generation Storytelling and Consumer Experiences.
In the newly formed role he will share resources. Evaluate relationships and encourage the sharing of information about development, the company said.
He will also lead a team with skills that include technology, strategy and storytelling.
Disney said it sees the metaverse as the next version of its 100-year-old storytelling culture.
Opportunity to connect those countries
“Today, we have the opportunity to connect those countries. And build a new paradigm on. How the audience meets our issues,” Mr Chapek said in a memo.
Last week, Disney said sales of their US parks had risen above pre-epidemic levels.
It also announced that its Disney + broadcasting service had added 11.8 million subscribers. In the last three months of 2021, taking a total of nearly 130 million worldwide.
Metaverse is an online world where people can play, work and communicate in a virtual environment, often using VR headsets.
It is recommended by some of the world’s largest technology companies. As an important development for the next generation of internet.
A company (Disney ) known as Facebook has made the biggest bet so far in the metaverse.
Last year, Disney Facebook changed its company name to Meta Platforms. And announced plans to spend more than $ 10bn (£ 7.4bn) on virtual reality software and hardware.
At the same time, Microsoft has added 3D visual avatars. And locations to the Team chat system, as part of its metaverse compression.