Cinemas: Turning a 15- or 18-dimensional film for not having the right ID can be a thing of the past.
The UK Cinema Association – which includes Cineworld, Odeon, Showcase Cinemas, and Vue – is partnering with digital ID company Yoti.
The free app will be accepted as proof of age. Because it is providing a secure and easy way to display ID.
It is hoped that the move will address. Because harassment of cinematic staff.
Yoti incorporates the same technology you see at the airport. Because where you scan your passport and take a photo of your face.
To use Yoti ID, children will need to have a smartphone. Where they can download the free app, add details to their passports and current photo.
The digital ID card will then show a picture verified by the age that cinemas can accept.
‘ 20% within Group 9-14 years old.
“For many who want to get into a 15 or 18 certificate film, proving their age. Because of without a passport or driver’s license. Can be incredibly difficult and a understandable source of frustration. When they are fired from a movie.”
Yoti applications have been downloaded more than 11 million times worldwide. And have already been adopted by many organizations including the NHS. Virgin Atlantic and NSPCC.
CEO and founder of Yoti
Robin Tombs, CEO and founder of Yoti said. “We are delighted to have so many members. Of the UK Cinema Association joining 30,000 UK highways. Because to embrace our reusable digital ID applications.
“Young people expect to be able to do everything with their phone. And using it to show their age will come naturally. It’s a win for both cinemas and new actors.”
Abuse of cinema staff
It is hoped that having a digital ID will help reduce stress for employees. When checking age.
Shaun Jones, vice president of operations at Cineworld, told the BBC. “Unfortunately, harassment of our employees happens more often than you think – for young people, but it often comes from parents.
“When they are challenged with a youth identity document. Parents express frustration and frustration with their children’s passports, refusing to take them out.
“We expect digital ID technology from Yoti to really help counteract the harassment of workers.”
