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Ad-supported service Netflix will offer in November
Ad-supported service Netflix will offer in November
Ad-supported service Netflix will offer in November

Entertainment

Ad-supported service Netflix will offer in November

Ad-supported: Netflix will introduce a new streaming option with advertisements in November, delivering a less costly service as it battles to retain subscribers.

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The plan will be offered in 12 countries, including the United Kingdom, the United States, Canada, Mexico, and Australia.

The service will cost £4.99 per month in the UK and $6.99 in the US, according to the company.

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‘Price for every fan’

Netflix is losing consumers as competition and rising living costs increase.

In the first half of this year, the corporation lost almost 1 million users. It is scheduled to provide investors with an update on that number next week.

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Netflix’s entry into advertising is a significant shift for the corporation, which pioneered the concept of subscription-based streaming.

However, as more entertainment businesses launch online streaming services, it has had a more difficult time maintaining users, particularly when households concerned about growing living costs search for methods to cut back.

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In the United Kingdom, the cheapest package without ads starts at £6.99 per month.

In a news statement, the firm stated, “We’re certain that… we now have a pricing and plan for every fan.”

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Ad-supported service Netflix will offer in November
Ad-supported service Netflix will offer in November

“While it’s still early days, we’re happy with consumer and advertising community enthusiasm and couldn’t be more enthusiastic about what’s next.”

Subscribers to the new product could expect four to five minutes of advertising every hour, according to the business.

Some films and television shows will also be unavailable owing to licence limitation.The company stated that it intended to gradually expand the product to new nations.

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Many of Netflix’s competitors now combine streaming with advertisements or intend to do so in the future.

Disney, for example, plans to launch an ad- supported service in the United States in December. This plan will begin at $7.99 per month.

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Netflix’s head of global advertising

Jeremi Gorman, Netflix’s head of global advertising. Said the company had virtually sold out all available ad time for the launch. Indicating advertisers’ enthusiasm in targeting younger people who are increasingly moving away from traditional television.

As part of its efforts to tailor adverts, Netflix is requesting customers who sign up for the Ad-supported programme for gender and birth date information.

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