Weekly poll results: brand loyalty is important, but it's not everything

One in three voters in last week’s poll have a favorite brand and put their trust in it when buying a new phone. However, two in three people are not as attached and prioritize the quality of the product over loyalty to the brand.

Among them, most prefer to do their research for each upgrade. The rest look at the offerings of their favorite brand first, but aren’t afraid to switch to a new vendor if something better comes along.

Okay, those are the numbers rounded up – there’s actually a small group of people (8%) that love trying new things and jump between brands in the name of…

Source: GsmArena

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